What Is LEGO® SERIOUS PLAY®?

LEGO® SERIOUS PLAY® (LSP) is a facilitated method that uses LEGO® bricks as a thinking tool.

Participants build small models in response to a question, then explain what their model means — turning abstract ideas like strategy, trust, or identity into something concrete enough to actually discuss. It isn't a toy exercise or icebreaker: it's a structured methodology used by organizations from startups to global corporations.

Why It Works

Building surfaces what conversation alone often misses.

A large share of the brain is devoted to the hands — physically building a model activates thinking that stays mostly dormant in a normal meeting.

Everyone builds, so everyone is heard.

In a typical meeting, a handful of people do most of the talking. In an LSP session, every participant builds and explains their own model — participation runs close to 100% of the room, 100% of the time.

LSP has been used by organizations ranging from startups to global names

including NASA, Daimler, and Roche.

Find the Right Workshop for Your Team

Every organization's challenges look a little different. These six categories cover the most common ground — explore the one that matches what your team is facing.

Strategy & Vision

LSP strategy workshops use LEGO® SERIOUS PLAY® to help organizations move from a vague sense of direction to something concrete and shared — whether that means vision and mission articulation, strategic alignment across hierarchies, scenario planning for an uncertain future, or business model innovation.

Sub-topics: Vision/Mission Articulation · Strategic Alignment Across Hierarchies · Scenario Planning · Business Model Innovation

Team Dynamics & Collaboration

When trust and communication break down, teams stop performing. Using LEGO® SERIOUS PLAY®, workshops in this category address trust and communication rebuilding, conflict resolution, post-merger leadership team formation, and collaboration challenges in cross-cultural and multicultural teams.

Sub-topics: Trust & Communication Rebuilding (available now) · Conflict Resolution · Cross-Cultural / Multicultural Team Collaboration · Post-Merger Leadership Team Formation

Change Management

Change fails when people aren't genuinely on board. These LEGO® SERIOUS PLAY® workshops build real transition and merger buy-in, support restructuring and role transitions, improve new systems and process rollout adoption, and strengthen organizational resilience when conditions shift.

Sub-topics: Transition & Merger Buy-In (available now) · Restructuring & Role Transitions · New Systems / Process Rollout · Organizational Resilience

Leadership Development

Strong leadership requires honest self-awareness. Sessions in this category use LEGO® SERIOUS PLAY® to explore leadership identity and blind spots, new leader on-boarding, succession planning, and executive team alignment — helping leaders and teams perform at every stage.

Sub-topics: Leadership Identity & Blind Spots (available now) · New Leader Onboarding · Succession Planning · Executive Team Alignment

Culture & Values

Culture is only as strong as the behaviors it produces. These LEGO® SERIOUS PLAY® workshops address defining organizational values, culture change and culture integration, employee experience and belonging, and the critical work of values-to-behavior translation.

Sub-topics: Defining Organizational Values (available now) · Culture Change / Culture Integration · Employee Experience & Belonging · Values-to-Behavior Translation

Problem-Solving & Systems

When a question is complex and the stakes are real, LEGO® SERIOUS PLAY® gives teams a structured way to think it through. This category covers innovation and ideation, systems thinking, decision-making and risk mitigation, and customer and market understanding.

Sub-topics: Innovation & Ideation (available now) · Systems Thinking · Decision-Making & Risk Mitigation · Customer & Market Understanding

Format & Logistics

Duration: Half-day, full-day, 2-day workshops
Participants: 12 people or less; 1-on-1 available (Groups over 12 require additional facilitators)
Location: Bangkok (or other provinces of Thailand)
Language: English or Thai

Not Sure Which Category Fits?

Let's talk through what your team is facing, and find the right starting point.

HWC

Communication across difference — that's the work.

Contact Info

(+66) 89-686-1042

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hunter@hiwconsulting.com